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Apple Keynote 2022: iPhone 14 unveiled

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Steph Deschamps / September 7, 2022

It’s back to school for Apple! The Apple company, through the voice of Tim Cook, is currently unveiling its new collection during its big back-to-school conference, the Keynote, which is currently held on the stage of the Steve Jobs Theater, at the Cupertino HQ, in California. 
 
The iphone 14 has been unveiled this Wednesday evening with a larger  version, called iPhone 14 Plus but also Pro versions. Five colors were presented. Apple does not announce any price increase compared to the iPhone 13, that is to say a launch price of 799 dollars and 899 dollars for the iPhone 14 Plus. 
Before that, the new Apple Watch Series 8 was confirmed, followed by a new Watch SE 2 and a so-called Ultra version for the most extreme athletes.
New AirPods Pro 2 were also presented during this Apple Keynote 2022.
  
 
Let’s move on to the pricing of the new iPhone 14 Pro and Pro Max. These will be available from several prices depending on the storage capacity you need:
iPhone 14 Pro: starting at $999
iPhone 14 Pro Max: from 1099 dollars.
Both devices will be available from September 16 and open for pre-orders from September 9.
 
A new sensor will be available for the iPhone 14 Pro and Pro Max! The latter will have 48 MP, never seen on an iPhone. But megapixels are not everything and we will have to wait and see if the digital processing of the iPhone remains as powerful as before for high quality photos.
 
 
The iPhone 13 was already very powerful. But the iPhone 14 Pro goes even further by integrating the new A16 Bionic chip for more performance. Apple even promises 40% higher performance than the competition (are they talking about the Snapdragon 8 Gen 1 processor available in Android?).
 
You had trouble seeing your notifications on the iPhone? Apple promises a bright screen of up to 2000 nits for its new iPhone 14 Pro (and Pro Max). An impressive figure, but we’ll have to test it when the phone comes out to see if we have the brightest screen on the market.
  
 
More room for your wallpaper. This is already the promise initiated with iOS 16 and confirmed with the iPhone 14 Pro and its new, more discreet notch. Notifications become more discreet, but expand when they appear on your screen.
 
Looking for something new on the iPhone 14? No problem, here are the new iPhones 14 Pro and Pro Max with the new notch that extends when you make phone calls. Available in black, white, gold and purple.
 
Available from September 16, the iPhone 14 will be offered from 799 dollars, the same price as the iPhone 13 at its launch! No price increase is finally planned despite the numerous rumors of the last weeks. The iPhone 14 Plus will be available at the beginning of October for 899 dollars.
 
The new feature of emergency calls by satellite will not be free! This last one will be first reserved to Canada and the US with a period of two years offered for the purchase of an iPhone 14.
 
Are you in an area without a 4G or 5G network? Don’t panic. The iPhone 14 has a brand new service: Emergency SOS via Satellite. This allows the iPhone 14 to connect to a satellite to make emergency calls in case you have no phone network.
 
Do you have an eSIM card? The iPhone 14 might be for you. The device now supports eSIM on multiple devices while strengthening the security of your data. You will no longer need to have your physical SIM card in your iPhone!
 
Apple details the new features of the iPhone 14, including an improved 12MP photo sensor. What to take better photos, especially in low light where performance would be improved by 49% compared to the previous generation. The selfie camera is also improved and captures more light in low light.
 
Black, white, red, purple and turquoise. These are the new colors of the iPhone 14 and iPhone 14 Plus available at the launch of the phone. These will be available on the official Apple store and authorized dealers.
 
The Apple Keynote unveils the new iPhone 14. The latter still has the same design as its predecessor but with some new features, including the iPhone 14 Plus which has a larger size.
 
A new, even smaller earmold, a new chip, more powerful spatial audio, an  improved battery, twice the noise reduction of the previous model… These are just some of the new features of the new AirPods Pro 2. The headphones will also be able to automatically adjust their transparency mode to keep you connected to the world when using noise reduction.
The AirPods Pro 2 will be available starting at $249 on September 23. You can reserve your copy online starting Friday, September 9.
 
Apple finally announces the AirPods Pro 2! After months of waiting, the most successful wireless earphones of the firm are finally official. They are equipped with a brand new chip and a new audio distortion for a great sound quality. Spatial audio is still available and enhanced as if you were on a stage with your favorite band playing alongside you.
 
The Apple Watch Ultra is not for the average user. That’s why it has new features, including the most advanced GPS in the range. The Apple Watch Ultra will be available from $799 on September 23. This is a record for a watch aimed at the general public, but the first rumors indicated a price close to 1000 dollars.
 
Do you like diving? The Apple Watch Ultra will have a new app that will allow you to use it several meters underwater to track your progress, depth and other data that you can then find on your iPhone. Your data will automatically sync at the end of your dive.

Chris TDL Organizations is a Multinational parent managing company or multiple marketing and brand management entities.

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The Power of Influence, How Social Media Stars Drive Business Success

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The Power of Influence, How Social Media Stars Drive Business Success, Magnate Daily
Reading Time: 4 minutes

We stand at a curious moment in time, where human influence and the sharing of information have taken on unprecedented digital forms. The rise of social media platforms over the past decade has facilitated new avenues of communication between individuals on a global scale. However, amidst this surge of interconnectivity lurks a more nuanced phenomenon – that of the “influencer.” Certain individuals have amassed organized followings in the digital realm through relatable self-expression and cultivated expertise. Seen externally, such a following resembles a peer community or tribe that looks to the influencer for guidance, entertainment, and perspective on various topics.

More recently, businesses have taken notice of these influential figures and the reach they command over interested audiences. Thus emerged a new form of marketing known as “influencer marketing” – a strategic partnership between a brand and an online persona to promote products or services. On the surface, it appears a savvy method for companies to infiltrate interested circles and cultivate trust through the early adoption of loyal followers. However, as with any new development wielding vast social effects, one must scrutinize not just its function but its deeper cultural meaning and conditioning forces at play.

To begin, we must recognize that influence itself is a long-standing human phenomenon, yet one whose nature has transformed alongside technological progression. In ancient tribes, influence stemmed from demonstrated competence, wisdom, or feats that earned the respect of peers. Physical presence and reputation in a bounded community determine one’s social capital. With the printing press and mass media, influence extended beyond localities yet remained tied to access to widespread distribution channels. Today’s digital landscape enables influence detached from geographic constraints, spreading internationally through borderless social networks.

The ascent of the “influencer” signifies more than a novel marketing tool – it marks a profound cultural shift in how popularity, expertise, and social status are perceived and achieved in modern times. Where once influence grew organically through reputation and lived examples over periods of integration in real communities, the new paradigm sees influence engineered and monetized as a performance-driven profession reliant on constant content production and engagement optimization. Popular acclaim has transformed from hard-earned respect to transient social metrics and impersonal algorithms.

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These dynamics naturally carry both benefits as well as subtle harms worth considering. While expanded platforms for diverse voices can cultivate understanding, the performance pressures of the “attention economy” risk sensationalism over nuance or the promotion of unrealistic lifestyle portrayals that activate consumerism.

For brands, the influencer approach appears an efficient brand-building methodology but risks being stripped of authenticity if not carefully designed and monitored. When influence becomes a paid advertisement disguised as an endorsement between “friends,” trust erodes and customers feel misled. Short-term gains may come at the cost of longer-term loyalty if partnerships feel inauthentic or overtly manipulative to discerning crowds.

Therefore, responsible influencer marketing requires balance – acknowledging influence as a multidimensional phenomenon with psychological, sociological, and economic underpinnings. The most impactful partnerships appear organic rather than contractual, emphasizing a meeting of aligned passions rather than a one-sided transaction. Influencers who embrace their public platform as an opportunity for virtuous leadership through transparent sponsorship disclosure and promotion of quality services, not spuriously hyped products, cultivate deeper trust over fleeting spikes in engagement.

Businesses must also consider how to facilitate positive development through their collaborative influences. Rather than chasing trends, focusing partnerships on contributions addressing real-world issues like sustainability, mental health awareness, or showcasing careers enriching society versus superficial obsessions. Influencers and followers gravitate towards missions furthering communities versus self-centered lifestyles.

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With attention as a scarce commodity, the pathological train of constant validation-seeking and highlight reels risks normalizing egoism over empathy, and vanity over humility. In an age where ideas spread peer-to-peer with exponential speed, influencing demands responsibility for the narratives and behaviors promoted to receptive youth. By acknowledging our modern condition and steering collaborations to uplift rather than inflate, influencer marketing holds the potential for benevolent impacts far beyond commercial gains alone. But like any tool, its results will arise proportionate to the conscience, integrity, and wisdom of its wielders.

The way forward invites embracing influence not as a numbers game but as an opportunity to establish shared understandings. By facilitating exposure to divergent role models promoting thoughtful perspectives, influencer marketing can work to remedy today’s tendencies towards outrage and insularity. When aligned with serving higher societal goals versus short-term likes, the mechanism proves its value as a democratizing force enhancing our shared knowledge rather than weakening common ground. Together, influencers and brands can rise to cultivate the type of wisdom often gleaned through deep reflection and real human relationships if channeled positively. In closing, we would be remiss not to acknowledge the complex puzzles remaining on influencer marketing’s nascent journey. Ensuring fair compensation, regulating potential deception, and protecting minors all emerge as issues requiring nuanced solutions respecting personal agency and business viability alike. Further, the sustainability of influence built primarily online versus in lived communities poses open questions about the resilience of virtual ties compared to roots in shared struggles and triumphs.

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The Emergence of 5G Technology

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The Emergence of 5G Technology, Magnate Daily
Reading Time: 3 minutes

It has become abundantly clear that we are in the midst of a technological revolution precipitated by the emergence of fifth-generation cellular network technology, commonly referred to as 5G. Proponents of 5G argue that it has the potential to radically transform societies and economies for the better by enabling unprecedented connectivity and innovation. However, as with any transformative new technology, careful consideration must be given to how it may also reshape societies and individuals in unintended – and potentially undesirable – ways.

The promise of 5G is its ability to revolutionize our digital infrastructure by increasing data speeds and network responsiveness by an order of magnitude compared to previous generations. Advocates argue this will unleash a new wave of innovation across many domains. For example, 5G will help enable the full realization of concepts like the “smart cities” of the future, where advanced digital networks optimize virtually every aspect of urban infrastructure and services. 5G will also help usher in an era of driverless vehicles by allowing vehicles to instantly communicate their locations and trajectories to avoid collisions. Applications in telemedicine, online education, and remote work are also poised to flourish with the responsiveness of 5G networks.

On the surface, who could argue against such progress? And yet, any thinking person must consider not just the promises of new technologies, but their deeper implications and unintended consequences. The emergence of 5G will undoubtedly reshape society in revolutionary ways, but as with any revolution, change often happens too rapidly for individuals and social systems left behind to adapt constructively. This brings us to some concerns that must be addressed regarding 5G and its effects on individuals and society.

The Emergence of 5G Technology, Magnate Daily

Perhaps the most concerning issue with 5G revolves around privacy and surveillance. The vast network of small antenna nodes necessary for 5G’s high bandwidth will make constant and pervasive data collection almost unavoidable.

A related issue is how 5G may reshape power dynamics in society. When nearly every aspect of modern life becomes optimized and connected through digital networks, those who control these networks will increasingly wield outsized influence over others. Personal independence and individualism—core pillars of Western society—may be threatened if the “smart” systems of 5G make people ever more dependent on highly centralized services for basic needs and functioning. Nor can we ignore the possibility of social control through these connected systems if they are misused by authoritarian regimes. Maintaining individual sovereignty and limiting centralized digital control must factor strongly into governance decisions around 5G.

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Questions also persist about 5G’s health effects despite assurances of safety. While long-term studies are still evaluating potential links between electromagnetic radiation and conditions like cancer, the massive increase in antenna nodes through 5G will substantially increase overall public exposure. Though risks may end up small, a precautionary approach is warranted given the health stakes—rushing forward with a vast new infrastructure before addressing lingering safety questions risks undermining public trust. With any new technology, unintended consequences may emerge only after widespread adoption. It is better to address uncertainties proactively rather than reactively.

In establishing 5G networks, there are no easy or simplistic solutions—only tradeoffs. Technology progresses whether we bid it or not, but it need not progress unmanaged or unquestioned either. With prudent oversight and safeguards instituted before full-scale societal transformation, 5G’s promise need not be pitted against concerns for individual privacy, autonomy, and well-being. As in all domains of life where progress and innovation occur, balance and moderation must guide 5G’s implementation if its benefits far outweigh its costs and unintended effects on individuals and society. Progress for progress’s sake risks disturbing more than it creates if unexpected consequences are not anticipated and mitigated. This will require ongoing public discussion and input from diverse perspectives as 5G reshapes the world in ways that have yet to be fully understood.

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Tesla’s first Cybertruck electric pickup is out of the factory

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Tesla’s first Cybertruck electric pickup is out of the factory, Magnate Daily
Reading Time: 2 minutes

Steph Deschamps / July 16, 2023

 

American carmaker Tesla announced on Saturday that the first example of its Cybertruck electric pickup had rolled off the production line at its mega-factory in Texas, in the southern USA.
 
First Cybertruck built in Giga Texas,” tweeted the company, posting a photo showing the vehicle surrounded by dozens of people wearing yellow safety vests and hard hats in what appears to be a hangar.
 
Tesla and Twitter boss Elon Musk reposted the message with the comment: “Congrats Tesla Team ».
 
In April, the automaker had stressed that production of this pickup was “on track” to begin, as planned, sometime this year at its new plant in Texas.
 
The futuristic-looking machine, a kind of metal shell with rather unusual angular lines, was unveiled in November 2019.
 
His presentation caused quite a stir when an employee, in an attempt to demonstrate the machine’s rock-solid sturdiness, smashed through an armored window with a steel sledgehammer, prompting Elon Musk to swear. A second attempt damaged another window.
  
Two days after the vehicle’s unveiling, Tesla reported that it had received nearly 150,000 pre-orders, which required – and still require – an initial refundable payment of just $100.
 
In May, Elon Musk indicated that the goal was to manufacture 250,000 per year, stressing that this figure could double as its price makes it affordable.
At launch, the Cybertruck – which can go from 0 to 100 km/h in less than three seconds, according to Tesla’s website – was to be available in three models, from $39,900 and 400 km range for the entry-level model, to $69,900 and 800 km range for the top-of-the-range model.
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